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privacy policy \\
Bergen & Bedford Privacy Policy: LAST UPDATED: 12/30/23
This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you interact with or make a purchase from www.bergenandbedford.com (referred to as the “Site”).
PERSONAL INFORMATION WE COLLECT
Upon visiting the Site, we automatically collect specific details about your device, such as your web browser, IP address, time zone, and certain cookies installed on your device. As you navigate the Site, we gather information about the specific web pages or products you view, referral sources like websites or search terms, and details on how you engage with the Site. This automatically-collected information is termed “Device Information.”
We collect Device Information through various technologies:
Cookies: These are data files placed on your device, often with an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
Log files: These track actions on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: These are electronic files used to record information about your browsing behavior
on the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information.”
When we mention “Personal Information” in this Privacy Policy, we are encompassing both Device Information and
Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We utilize the Order Information we collect primarily to fulfill orders placed through the Site, including processing payments, arranging shipments, and providing invoices or order confirmations. Furthermore, we use this Order Information to:
• Communicate with you
• Screen orders for potential risk or fraud
• Provide information or advertising related to our products or services based on your preferences
We use Device Information to screen for potential risk and fraud, particularly your IP address, and more broadly, to enhance and optimize our Site. This includes generating analytics to understand how customers browse and interact with the Site and assessing the success of marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to assist us in using this information, as described above. For instance, we use WooCommerce to power our online store; you can review how WooCommerce uses your Personal Information here. We also use Google Analytics to comprehend how customers use the Site; learn more about Google’s use of your Personal Information here. To opt-out of Google Analytics, visit this link.
Finally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
BEHAVIOURAL ADVERTISING
As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For details on how targeted advertising works, visit the Network Advertising Initiative’s educational page here. You can opt out of targeted advertising by visiting the following links:
• Bing
Additionally, opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.
DO NOT TRACK
Please be aware that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and request correction, updates, or deletion of your personal information. To exercise this right or for inquiries, contact us through the information provided below.
Additionally, if you are a European resident, note that we process your information to fulfill contracts with you (e.g., if you place an order through the Site) or pursue our legitimate business interests. Your information will be transferred outside of Europe, including to the United States.
DATA RETENTION
When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.
CHANGES
This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or
regulatory reasons.
CONTACT US
For more information about our privacy practices, questions, or complaints, contact us via email at support@bergenandbedford.com or by mail using the details below:
• Your Company Name
• Your Address
• City, State, Zip Code